TasteMakers Michael Catoner Reno Nevada


2011 - 2012
B.L.City TasteMakers was a small business retailer out of Reno, NV, catering to the urban streetwear market and specializing in selling rare consignment sneakers and brands from the West Coast.

As co-founder, partner, and designer for the company, my goal was to create a logo that looked like it came straight out of the wild west, giving it an established feel and a sense of genuine authenticity. I ultimately decided that the combination of a traditional handmade letter mark and unique logotype was the strongest, simplest, and most effective way to distinguish a brand new business.

When I wasn't focusing on design concepts for retail, I assisted my brother as a buyer. Our joint efforts not only launched the shop, but gave us opportunities to print full size runs of several shirt styles for additional clients using our 6-color screen printing press housed in the back of the shop.  

Preliminary logowork
TasteMakers Business Card
TasteMakers GrandOpening
TasteMakers front retail
Reno Tahoe Tonight TasteMakers Feature